The American Chemical Society (ACS), the world’s largest scientific society, publishes the ACS Marketing Elements Blog, a handy guide to marketing topics for business-to-business marketers.
A Beginner’s Guide to Google AdWords, one of the recent posts, provides a pretty good explanation, certainly enough to get people started. For many in the marketing position this kind of reference is great – it’s tough enough to stay current with swift moving technology, and no marketing manager wants to admit they’re not up to date. This article and others in the blog will help.
There are other interesting looking posts in the blog, including Q&A with established marketing managers. Links to information about ACS media properties are available.
The ACS Marketing Elements Blog has the potential to contribute greatly to marketer’s knowledge. These days, that is sorely needed in the B2B space. Check it out. Here is the link: