Check That RFP: Are You Asking The Right Questions?

origin_2327852352Request For Proposals, better known as RFPs, are designed to accommodate internal requirements, but do they ask the right questions?

For marketing professionals, technology is creating new methods and skills so quickly that many of the RFPs are simply out of date.

In a recent article, Chris Bolman, of content marketing firm Percolate, points out valid concerns for RFPs generated for today’s communication firms. If your procurement or IT department is forcing you to use an RFP, remember this: Many of today’s RFPs don’t include what their author’s don’t know.


photo credit: <a href="http://www.flickr.com/photos/orinrobertjohn/2327852352/">Orin Zebest</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

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