How GE is Becoming the World’s Leader in Science and Technology

Screenshot 2014-05-27 08.49.18GE won Best in Show at Digiday’s Content Marketing Awards for its campaigns on Twitter, Vine, Instagram and Pinterest. In case you didn’t know, GE wants to shed its image as a household appliance company and become known as an innovative and competitive leader in science and technology.

According to Caitlin Wallace, writing in Digiday, GE has mastered social storytelling through visual channels, a great thing if you are selling technology. Here is the article in Digiday.

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